FLOWERS & CUSTOMERS

Image Building

Corporate image is very important for corporate success. The customer’s perception of your company influences the business and loyalty of the customer. Flowers in corporate offices do not only have an aesthetic appeal, but also project the image of a successful company. This has a positive impact on the customer who feels confident to do business with such an organization.

Flowers when placed in strategic locations in the office, such as the reception area, conference room, and manager’s offices project an image of success. It creates a good impression on the visitor who enjoys the environment created in the office.

Business done in surroundings with flowers and plants has a soothing effect on the customer who is more cooperative and willing to maintain the relationship.

Customer Goodwill

A good customer is hard to acquire and even harder to retain. The finer art of customer relationship management requires the handling of the customer with care and attention. The use of flowers to maintain relations with customers works positively towards generating goodwill and building customer loyalty.

Flowers when given to customers on important occasions help to foster better relations between the customer and the company. The customer feels happy to receive the flowers and demonstrates gratitude towards the giver.

A research at the Rutgers University, concluded that flowers trigger happy emotions, heightens feeling of life satisfaction and affects social behaviour in a positive manner. The receiver felt obligated to the giver for this emotional happiness.